Busch's Balances Drama and Elegance
Sep. 1, 2006
A soaring pyramid-shaped glass and steel atrium entrance makes a dramatic exterior statement at Busch’s, in Rochester Hills, Mich. The 46,500-sq.-ft. upscale store is clean, crisp and inviting. The environment is rooted in the company’s updated brand strategy and identity, which positions Busch’s as a modern supermarket; but one with all the virtues of yesterday’s neighborhood grocery store.
